SEO review – weight loss lens pulled apart
AJ2008 made this lens in a self professed SEO experiment, and from my later conversation with her (through twitter and e-mail) she asked such good questions that I just had to ask her if I could do this review of her lens about weight loss. She graciously said yes (though I’m sure she’s wondering what the heck my sharp pen is going to come up with). She admits to having trouble grasping the specifics of tags, keywords and SEO… well all the more power to her for wanting to learn. I see a lot of lensmasters out there who don’t even realize that there’s something to learn in that arena.
AJ2008 is one of the best lensmasters on squidoo – in terms of making excellent lenses, befriending everybody and being kind. I especially admire her skill as a master storyteller. Her two lenses of the day underscore her excellence.
But as we all know – making excellent lenses is NOT the same as getting traffic to them. Nor does making excellent lenses automatically mean you get to make sales.
So here’s what’s she’s doing that’s not working and how she can optimize it for keywords
16 Comments »
aj2008 said :
January 12, 2009 at 9:59 am
Oh WOW! This is going to help my fuddled brain no end. Thank you Katinka – not only for taking the time to do this but also for being so kind and gentle!
I will be taking on board everything you have said and now it is time to do my own research as suggested before I change that Lens title! So I think I need to re-visit some of your lenses…..
Tony said :
January 12, 2009 at 10:28 am
What an amazing post, and such a great insight into how to improve your search engine rankings and to get more traffic and sales.
AJ I will really be interested to see what effect the changes you make to the lens have on traffic, and ultimately sales. I would love to see you beat the competition to death and to get some great sales and recognition out of this lens.
As far as the choice of keywords for the title goes, how about blogging about the lens in several places, giving each blog a different variation of title, so you can play a bigger hand of cards, changing the text of the posts somewhat, but all pointing to the lens. Just a thought…
Looking forward to seeing how this goes, and Katinka, you really know your stuff. I still have advice from you from several months ago that I need to put to use. The end of the year was very busy for me, I am trying to catch up on many things and to improve my marketing right now.
Let’s hope that 2009 is a good year for all of us.
spirituality said :
January 12, 2009 at 11:10 am
Yes – making blogposts with variations on the title might help. But given AJ’s skill at writing, I’d just choose the catchiest version – use variations on those same keywords in the titles of the modules, start building links (the blogposts could be one way of doing that of course) > and then see whether there is any traffic coming up.
MiMi said :
January 12, 2009 at 11:15 am
You are excellent teacher, Katinka! Thank you for helping AJ and the rest of us.
Giant Squid Community Showcase » Blog Archive » Learn Successful SEO for Squidoo Lenses said :
January 12, 2009 at 11:21 am
[...] SEO Review – weight loss lens pulled apart [...]
Robin (rms) said :
January 12, 2009 at 11:26 am
I’ve got this terrific post featured at the Giant Squid community Showcase today! http://www.giantsquidshowcase.com
mulberry said :
January 12, 2009 at 1:21 pm
Great explanation about tags versus keywords, I never really understood this.
lakeerieartists said :
January 13, 2009 at 12:50 am
Excellent. Very, very helpful.
Susan52 said :
January 13, 2009 at 4:21 pm
Awesome post, very helpful!
inkserotica said :
January 13, 2009 at 4:45 pm
Brilliant SEO review and so easy to understand. Well done AJ for being brave
AJ is Always Juggling » Blog Archive » The Show is over, an Anniversary missed - now back to Squidoo! said :
January 19, 2009 at 2:42 pm
[...] Weight loss lens pulled apart [...]
AJ is Always Juggling » Blog Archive » Putting Spirituality’s advice into practice: Day 1 said :
January 20, 2009 at 2:15 pm
[...] Weight loss lens pulled apart [...]
Beaman said :
March 16, 2009 at 6:17 pm
I very much enjoyed reading this article. I’m a new member on Squidoo (Beaman) and this helps immensely. Thanks!
The Squidoo Dashboard: What Lens Stats Tell Us – Squidbits - Greekgeek’s Squidoo Blog said :
April 7, 2009 at 12:02 am
[...] parts of your page, and they’ll boost your page higher on searches for those terms! So I use broad, general terms for my Squidoo tags as Spirituality recommends, at least at first, but later add recurring “long tail searches” that keep popping up. [...]
Squidoo Lensrank Tip: Cite Sources – Squidbits - Greekgeek’s Squidoo Blog said :
April 28, 2009 at 4:03 am
[...] “How to Get Your Lens Found” series includes some tips I learned from PotPieGirl and Spirituality and Fluffanutta, and I used to cite Mr Lewissmile, before I decided I disagreed with some of his [...]
Religion and Spirituality lenses (and more) » Optimizing tags on squidoo lenses said :
May 14, 2009 at 9:08 am
[...] from related lenses, you should opt for subtitles over tags for unique phrases. Or in other words -as I told AJ: With tags you want to go wide. With keywords you want to be [...]
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